Do You Convert?

The biggest question for any business marketing plan: do you convert? What are you doing to funnel your customers to take an action that not only gives you valuable information to re-market but then also make the sale. Whether you are in landscaping, real estate or own a restaurant, the end result is to get a sale. Now more than ever before, you have less time to impress your potential buyers and have more competition online then every before.

1. Target for Different Services, Offerings or Customer Types

If you are running different marketing campaigns or offer different services to your customers, it can be helpful to understand which campaigns are effective and create a tailored experience for each of your potential customers. Creating different unique pages to send your audiences to can allow you to measure your campaign effectiveness and create a unique experience rather than expecting your customer to know where to go to learn more about you.

2. Make Contacting You Easy

I can’t tell you how many times I’ve been interested in a product or service, only for it to take me forever to find a phone number or website for said company. Don’t lose a customer because they don’t know where to go upon landing on your website.

3. Creative Design Goes a Long Way

Ever wonder what makes one company stand out from another? A company that intentional has great, clean designs and amazing accurate copy will visually attract new customers. Don’t make customers click through old, non mobile friendly website. Simple, beautiful designs will not only attract customers but create brand loyalty. Video is more popular than ever, don’t be afraid to add a video to your marketing budget, telling your brand story will only reinforce your unique message and will be shareable across multiple media channels.